BLUE CHAIR BAY RUM
When multi-platinum singer songwriter Kenny Chesney wanted to create a rum that bottled up his island lifestyle, his team came to Savvy Drinks. We developed Blue Chair Bay Rum. We also helped build and launch Kenny’s spirits company, Fishbowl Spirits, which involved building the initial sales force and a national route to market with top-tier distributors. Launched in Spring 2013, Blue Chair Bay Rum was the most successful brand launch ever for an independent company.
BOBA POPS
Boba Pops are unique, patented, liqueur-filled pearls that burst with flavor. They are perfect as a shot or an enhancing addition to seltzers, poolside drinks, and cocktails. Savvy drinks has worked with this brand practically since inception. We helped them develop their management team, reorganize their capital structure, move their production facility from Asia to the US, and expand their SKU offering. We continue to be closely involved in all phases of their operations.
DOS PRIMOS TEQUILA
When multi-platinum singer songwriter Thomas Rhett wanted to develop a tequila brand with his cousin, they came to Savvy Drinks. We developed a prototype of the tequila that they envisioned. We approached several substantial spirits companies to find the best industry partner for Dos Primos. We formed a joint venture with Luxco. From concept to transaction took less than a year.
OLD CAMP WHISKEY
In 2015, the award-winning country music duo Florida Georgia Line decided they wanted a whiskey that reflected their free-spirited personalities. Their management team came to Savvy Drinks. We helped create almost 40 flavors for FGL to sample in order to find the one that was right for them. We also identified and worked with a glass producer and package designer to create the Old Camp Whiskey bottle. Once we had the liquid and the packaging right, we approached several substantial spirits companies to find the best industry partner for Old Camp Whiskey. We formed a joint venture with Proximo Spirits. Proximo launched Old Camp Whiskey nationally. From concept to transaction took about a year.
KANSAS CLEAN DISTILLED WHISKEY
Founded in 2009 by Paul Goldman, Fabulous American Beverages' mission was to create whiskey that would appeal equally to men and women who typically enjoy vodka--a new whiskey for the new whiskey drinker. The result is Kansas Clean Distilled Spirit Whiskey, a clean, crisp whiskey that breaks new ground in the whiskey category, both in the way it's created and in its startling approachability.
“At MHW Ltd., we provide extremely efficient access to the US market for spirits, wine and beer suppliers. Effective public relations and specialized marketing are important attributes to building successful brands. Roseann Sessa is an expert at her craft and we recommend Savvy to any brand supplier. ”
